🎧 E-commerce Marketing & Digital Branding for 1MORE UK – Premium Audio for the Next Generation
Client: 1MORE UK
Industry: Audio Electronics (Headphones, Earbuds, Hi-Res Audio)
Location: United Kingdom (Serving Global Market)
Services Provided:
- E-commerce Marketing (SEO, Email, Paid Ads Strategy)
- Digital Branding (Creative Assets, UI Visuals, Brand Voice)
Agency: KORDRY – Digital Growth & Creative Agency
Client Website: https://1moreuk.co.uk/
🔹 About the Client
1MORE is a globally renowned audio technology brand known for delivering studio-grade sound and award-winning headphone design. The UK division of 1MORE approached KORDRY to help establish stronger digital authority, improve conversion rates on their Shopify-based e-commerce store, and modernize their branding to match the expectations of a premium, tech-savvy audience.
Our role was to support their mission by creating a performance-driven marketing strategy while ensuring the visual identity reflects the high fidelity and minimalism the brand is known for.
🔹 Project Objectives
- 🎯 Increase online sales through performance-based e-commerce marketing
- 💡 Strengthen the brand’s visual presence across digital platforms
- 🛒 Optimize product pages for search and conversion
- 📈 Launch email marketing automation to capture and nurture leads
- 📱 Create ad-ready assets aligned with brand voice and product precision
🔹 Our Strategic Approach
KORDRY partnered with the 1MORE UK team to align their Shopify experience, visual content, and outbound messaging with the expectations of premium tech consumers. This included developing an SEO roadmap, executing targeted email campaigns, and crafting high-impact visuals for digital ads and on-site promotions.
✅ E-commerce Marketing Execution
🔸 Product SEO & Technical Optimization
- Performed a full audit of the Shopify site, correcting URL structures, meta tags, and mobile performance
- Rewrote product descriptions with a focus on benefits, features, and search intent
- Targeted keywords such as:
- “Hi-res headphones UK”
- “Noise cancelling earbuds”
- “Wireless in-ear monitors”
- Added structured data (Schema markup) for products and reviews to improve visibility on SERPs
🔸 Email Automation & Campaigns
- Integrated Klaviyo with Shopify to implement lifecycle emails:
- Welcome Flow
- Abandoned Cart Recovery
- Product Review Requests
- Launch Announcements
- Created branded email templates featuring lifestyle imagery and bold CTA design
- Campaigns achieved open rates over 42% and a CTR of 10.5%
🔸 Paid Ads Strategy (Advisory)
- Designed Facebook/Instagram ads using product-centric creative
- Built ad-ready landing page mockups and layouts
- Provided conversion insights for retargeting funnel segmentation
✅ Digital Branding & Creative Execution
🎨 Visual Storytelling
- Designed homepage sliders and collection banners that emphasized product features like “Lossless Audio,” “ANC,” and “Multi-Driver Design”
- Developed iconography and infographics for product comparison sections
- Created bundle offer banners and flash-sale graphics tailored for UK shoppers
🧠 Brand Voice Refinement
- Adjusted tone of website copy and promotional material to reflect a sleek, premium, and tech-forward identity
- Balanced technical detail with accessibility to resonate with both audiophiles and casual music lovers
🎥 Social-Ready Assets
- Delivered carousel templates, Instagram Stories, and highlight covers
- Designed minimalist product highlights and sound-feature animations for short-form videos
- Provided branded packaging concept visuals and UI mockups for future product campaigns
🔹 Results Achieved (First 90 Days)
- 🚀 73% increase in organic product traffic
- 📈 2.9x growth in average order value after bundling & promotion redesign
- 💬 48% more customer engagement via email click-throughs
- 🎯 Achieved a 4.3x ROAS on seasonal remarketing ads
- 🛒 Bounce rate dropped by 39% due to stronger brand consistency and UX enhancements
🔹 Tools & Platforms Used
- Shopify (E-commerce Storefront)
- Klaviyo (Email Automation)
- Google Search Console & GA4
- Canva Pro, Figma, Adobe Illustrator (Design Assets)
- Facebook Ads Manager (Creative Planning)
🔹 Why This Project Matters
This partnership with 1MORE UK demonstrates how KORDRY combines creative precision with strategic growth to bring out the full potential of an e-commerce brand. In a competitive electronics niche, small changes in branding and UX can lead to massive impact — and our data-driven design and content delivery made that difference.
🔗 Live Project
📣 Ready to Build a Premium Online Brand?
If you’re launching or scaling a tech, lifestyle, or consumer electronics brand, KORDRY can bring your vision to life — with creative that converts and marketing that scales.
👉 Get in Touch with Us Now
Let’s create your next big digital success story — with style, strategy, and results.
