Ditital Marketing

🎓 Digital Marketing Growth Strategy for HomeyStudents – PPC & Content Marketing

Client: HomeyStudents
Industry: Student Housing / Study Abroad Services
Location: Global (Focus: UK, Canada, Australia, Germany)
Services Provided: Google Ads Campaigns, Content Strategy, SEO Blogging, Landing Page Optimization
Agency: KORDRY – PPC & Content Marketing Experts
Client Website: https://homeystudents.com

🔹 About the Client

HomeyStudents is a growing international student housing platform that helps students find affordable, safe, and verified accommodations near top universities in the UK, Australia, Canada, and Europe. The brand focuses on simplifying the booking process for international students by offering curated housing listings, expert support, and exclusive deals.

Despite having a useful service and expanding inventory, the brand faced high competition in search visibility and struggled with acquiring qualified leads from their digital campaigns.

That’s when they partnered with KORDRY to build a high-converting content funnel supported by targeted Google Ads (PPC) to reach global students more effectively and boost booking rates.

🔹 Project Objectives

  • 📈 Increase visibility and bookings for key destinations like London, Toronto, Sydney, and Berlin
  • ✍️ Develop content that drives SEO traffic and builds trust with students & parents
  • 💰 Reduce CPA (Cost Per Acquisition) through better ad targeting
  • 🌐 Reach students searching for off-campus housing or university-specific accommodations
  • 📊 Build conversion-focused landing pages for top-performing locations

🔹 Our Strategic Approach

We built a dual-channel strategy combining:

1. Google Ads (PPC Campaigns)

We set up search and display campaigns targeting high-intent queries such as:

  • “Student housing near University of Toronto”
  • “Student rooms in London for international students”
  • “Affordable student flats in Berlin”

With smart bidding, geotargeting, and landing page alignment, we drastically improved ad relevance and ROI.

2. Content Marketing for SEO & Authority Building

We developed a comprehensive content calendar targeting long-tail search queries, university city guides, housing checklists, visa-related advice, and budgeting tips. These were optimized for SEO and used to capture organic traffic and retarget through PPC.

Sample blog titles included:

  • “Top 10 Student Accommodation Options Near University of Sydney”
  • “How to Find Affordable Student Housing in London”
  • “Complete Checklist for International Students Moving to Canada”

🔹 Execution Highlights

✅ PPC Ad Management

  • Google Search & Display Ads across UK, Canada, and Australia
  • Conversion-focused ad copy and A/B testing for CTAs
  • Localized ad groups by city & university
  • Keyword strategy focused on “book now” and “move-in ready” intent
  • WhatsApp and form conversions tracked for accurate attribution

✅ SEO Blogging & Organic Content

  • 20+ original, keyword-rich articles written & published in 3 months
  • City-specific and university-focused content clusters created
  • Internal linking to service pages improved organic performance
  • Educational content supported credibility and long-term SEO growth

✅ Landing Page Optimization

  • Created location-specific landing pages with strong CTAs
  • Implemented student reviews, trust badges, and quick inquiry forms
  • Optimized page speed, structure, and mobile usability

🔹 Results Delivered

After 3 months of combined PPC + content marketing:

  • 🚀 3.2x increase in leads through Google Ads
  • 📉 41% drop in average CPC (Cost Per Click)
  • 🏙️ Top 3 rankings for key local keywords in Toronto and London
  • 📚 25% of total traffic attributed to organic blogs within 60 days
  • 📞 Improved conversion rates through localized landing pages and WhatsApp integration
  • 🌍 Expanded international reach across India, Nigeria, Pakistan, UAE, and Bangladesh

🔹 Tools & Platforms Used

  • Google Ads
  • Google Search Console
  • Google Analytics (GA4)
  • WordPress (CMS)
  • Ubersuggest & SEMrush (Keyword Research)
  • Google Tag Manager (Conversion Tracking)

🔹 Why This Project Stands Out

The HomeyStudents project is a perfect example of blending performance-driven advertising with long-term content strategy. While the PPC campaigns drove immediate bookings and student leads, the content strategy established lasting visibility in search engines — proving that short-term wins and long-term growth can go hand in hand when executed by the right team.

🔗 Live Project

👉 Visit HomeyStudents Website

📣 Want to Grow Like HomeyStudents?

Whether you’re in education tech, real estate, or global student services, KORDRY can help you grow fast with high-ROI advertising and expert content marketing.

👉 Contact Us Today
Let’s build traffic that converts — and content that ranks.

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