Ditital Marketing

💎 E-commerce Marketing & Visual Branding for MiamyPlus – Affordable Luxury Fashion for Women

Client: MiamyPlus
Industry: Women’s Fashion – Modest & Trendy Wear
Location: UAE (Serving GCC & International Markets)
Services Provided:

  • E-commerce Marketing (SEO, Social Ads, Retargeting, Email)
  • Graphic Designing (Product Branding, Visual Identity, Ads Creative)
    Agency: KORDRY – Full-Service Digital Growth Agency
    Client Website: https://miamyplus.com/

🔹 About the Client

MiamyPlus is a fast-growing fashion brand that offers modest, trendy, and affordable women’s clothing with a focus on elegant silhouettes and cultural authenticity. From casual wear to occasion-ready looks, the brand targets young women across the UAE, Saudi Arabia, and international markets. While their product quality was top-tier, they lacked a strong visual identity and strategic marketing to convert visitors into loyal customers.

MiamyPlus came to KORDRY seeking a full e-commerce marketing and graphic overhaul — and we delivered.

🔹 Project Objectives

  • 🛍️ Drive quality traffic to key product and collection pages
  • 🎯 Improve conversion rate across paid and organic channels
  • 🎨 Create consistent, on-brand graphics and promotional creatives
  • 📈 Build long-term brand equity through remarketing and email funnels
  • 📱 Optimize visuals for Instagram, WhatsApp catalogs, and Shopify banners

🔹 Our Strategic Approach

We worked in two major verticals: Performance Marketing and Creative Design — focusing on customer experience, visual appeal, and revenue-generating actions.

✅ E-commerce Marketing Execution

🔸 SEO Optimization

  • Audited on-page SEO across product pages, collection pages, and blog
  • Integrated transactional and long-tail keywords (e.g., “modest dresses UAE,” “affordable abayas online”)
  • Improved meta tags, internal links, and product descriptions for search intent
  • Optimized for mobile and schema markup for rich product snippets

🔸 Paid Ads & Remarketing Strategy

  • Set up Meta Ads (Facebook & Instagram) focused on high-intent segments
  • Created dynamic retargeting campaigns for cart abandoners and category viewers
  • A/B tested different ad formats (carousel, reel ads, single-image promotions)
  • Generated ROAS of 4.6x by week 5 through campaign optimization

🔸 Email Automation & Promotions

  • Created welcome series, discount trigger emails, and cart abandonment recovery flows via Klaviyo
  • Segmented lists based on location and shopping behavior
  • Designed email templates that aligned with MiamyPlus branding and featured real-time offers and lookbooks

✅ Graphic Design & Brand Identity

👗 Product Mockups & Styling

  • Designed elegant product mockups for the homepage and social ads
  • Created mood boards and templates for seasonal collections (Eid, Summer Drop, Workwear)
  • Provided guidelines for photoshoots to align with the brand’s identity

🎯 Marketing Creatives

  • Designed scroll-stopping carousel ads, reels, and story graphics
  • Developed promo banners for Shopify store — including limited-time sales, new arrivals, and flash offers
  • Delivered WhatsApp catalog designs with clear pricing, CTAs, and product highlights

💼 Branding Collateral

  • Refined visual identity with a consistent font hierarchy and color palette
  • Created branded highlights and icons for Instagram and TikTok
  • Delivered editable Canva templates for future in-house marketing

🔹 Results Achieved (First 8 Weeks)

  • 🚀 2.8x increase in daily website visitors
  • 💰 3.5x growth in revenue from paid channels (Meta Ads)
  • 🛒 27% reduction in abandoned carts due to email recovery flows
  • 📈 78% improvement in add-to-cart rate after product image updates
  • 🎯 Over 30% engagement rate on story graphics and reels
  • 💬 Higher WhatsApp inquiries driven by branded catalog creatives

🔹 Tools & Platforms Used

  • Shopify (E-commerce CMS)
  • Facebook Ads Manager & Meta Pixel
  • Google Search Console & GA4
  • Klaviyo (Email Marketing Automation)
  • Canva Pro & Adobe Illustrator (Graphics)
  • WhatsApp Business API

🔹 Why This Project Stands Out

The MiamyPlus case proves that blending targeted performance marketing with visually compelling creative is a formula for fashion e-commerce success. KORDRY not only delivered digital traffic — we elevated the brand experience, from click to checkout. Through consistent branding, strategic marketing, and mobile-first design, MiamyPlus became a fashion destination that converts.

🔗 Live Project

👉 Visit MiamyPlus Website

📣 Want Results Like MiamyPlus?

If you’re a fashion, lifestyle, or DTC brand looking to increase online sales, strengthen your visual identity, or scale your e-commerce marketing, let’s talk. At KORDRY, we don’t just promote — we help build brands that customers remember and return to.

👉 Contact Us Now
Let’s grow your e-commerce store with creativity and strategy.

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