Performance-Based PPC for PhoneSpeak USA – eSIM & International Calling Solutions
Client: PhoneSpeak USA
Industry: Telecommunications / eSIM & VoIP Calling Services
Location: USA (International Reach)
Service Delivered: Google Ads (Search & Display), Landing Page Optimization, Call Tracking
Agency: KORDRY – PPC & Digital Growth Experts
Website: https://us1.phonespeak.com
🔹 About the Client
PhoneSpeak is a global VoIP and eSIM service provider offering cheap international calls, app-based voice solutions, and digital eSIM cards for frequent travelers and expats. Their U.S. platform needed more visibility and traffic to increase downloads, activations, and international call plan subscriptions.
The challenge? A competitive telecom landscape filled with giants like Skype, Google Voice, and local VoIP carriers — all fighting for the same paid traffic.
That’s where KORDRY came in with a data-driven, conversion-optimized PPC campaign to position PhoneSpeak as a trusted, budget-friendly, and tech-savvy alternative.
🔹 Project Goals
Our engagement with PhoneSpeak USA focused on:
- 🔍 Driving high-intent users searching for international calling solutions and eSIM services
- 📈 Increasing app downloads and sign-ups through paid channels
- 🌐 Targeting expats, immigrants, and travelers across major metro areas
- 💬 Promoting calling packages to countries like Pakistan, India, Nigeria, and the UK
- 🛒 Improving conversion rates on key landing pages and click-to-call CTAs
🔹 Our Campaign Strategy
After assessing PhoneSpeak’s audience, competition, and conversion funnel, KORDRY built a multi-phase PPC campaign designed for scale and efficiency.
✅ Targeting & Segmentation
- Used demographic targeting focused on foreign-born users in the U.S.
- Geo-targeted ads in cities with high concentrations of South Asian and African populations (e.g., Houston, NYC, Atlanta, Chicago)
- Focused on mobile users — majority of conversions came through mobile app engagement
✅ Keyword Strategy
- Researched niche long-tail keywords such as:
- “cheap calls to Pakistan from USA”
- “best VoIP app for Nigeria”
- “international calling without SIM”
- Paired with dynamic ad groups and negative keywords to eliminate wasteful spend
✅ Google Ads Campaign Setup
- Created search ads, display banners, and remarketing audiences
- Used dynamic ad extensions (call, app link, site links, location)
- Ran language-specific ad versions (English and Urdu test variant)
✅ Landing Page Improvements
- Recommended UX enhancements like stronger value propositions, urgency headlines, and faster download CTAs
- Optimized mobile layout with visible trust badges and global calling plan highlights
✅ Conversion Tracking
- Implemented custom events using Google Tag Manager
- Set up tracking for:
- App download clicks
- Signup form submissions
- WhatsApp and direct call actions
- Checkout page traffic
🔹 Results Delivered
In the first 60 days of campaign launch, the project delivered:
- 📈 2.4x increase in website conversions
- 📉 27% lower CPC than initial benchmarks
- 📲 Over 1,200 app download actions tracked
- 🗺️ Engagement from 40+ U.S. cities with high intent traffic
- 💬 Direct call inquiries via call ads increased by 38%
- 💵 ROAS (Return on Ad Spend) exceeded 350%
🔹 Tools & Platforms Used
- Google Ads (Search, Display & Call-Only)
- Google Tag Manager
- Google Analytics (GA4)
- UTM Tracking + Custom Event Scripts
- Mobile-first Landing Page Testing
- SEMrush for Keyword Planning & Audits
🔹 Why This Project Matters
This campaign is a great example of how KORDRY combines technical PPC execution with cultural insight and audience targeting to help small and mid-size brands thrive in competitive industries. With limited budget and high stakes, PhoneSpeak now has a replicable performance model that works — and scales.
🔗 Live Project Link
📣 Let’s Power Your Next PPC Campaign
If you’re ready to drive more leads, sales, and conversions with intelligent Pay-Per-Click advertising, let KORDRY be your partner in digital growth.
👉 Contact Us Today
Let’s get you better traffic — that actually converts.
