⚡ Website Development & SEO Strategy for PowerForce.ae – Industrial Tools & Safety Equipment Supplier
Client: PowerForce
Industry: Industrial Tools, Safety Equipment, Construction Supplies
Location: United Arab Emirates
Services Provided: Custom Website Development, Technical SEO, On-Page Optimization, Performance Enhancement
Agency: KORDRY – Web & SEO Solutions for Industrial Brands
Client Website: https://powerforce.ae
🔹 About the Client
PowerForce is a trusted supplier of industrial tools, hardware, and safety gear in the UAE, catering to clients in construction, oil & gas, marine, and infrastructure sectors. With a strong physical presence and extensive product catalog, PowerForce aimed to increase its online visibility, streamline its digital product showcase, and generate more B2B leads via organic search.
When they approached KORDRY, their website lacked structure, had poor SEO visibility, was non-optimized for mobile, and didn’t reflect the professionalism or scale of their business.
🔹 Project Goals
- 🖥️ Redesign the PowerForce website with a modern, user-focused layout
- 🔍 Build a strong SEO foundation to rank for high-volume industrial tool keywords in the UAE
- 📦 Create product/service category pages with optimized content and CTAs
- ⚡ Improve page load speed and Core Web Vitals to enhance user experience
- 📲 Ensure mobile responsiveness and multilingual support (English/Arabic) readiness
🔹 Our Strategic Approach
Our project with PowerForce combined high-performance website development with a technical and on-page SEO roadmap, focused on attracting commercial clients and increasing inbound quote requests.
✅ Phase 1: Website Development
🔸 Custom WordPress Build
- Designed a sleek, industry-relevant layout using WordPress CMS
- Implemented a catalog-based navigation system for easy access to product categories (e.g., Power Tools, PPE, Safety Boots, Electrical Equipment)
- Developed scalable backend architecture to allow easy product additions and future eCommerce expansion
🔸 User Experience (UX)
- Organized content with clear CTA buttons: “Request a Quote,” “Download Catalog,” “Call Now”
- Integrated WhatsApp support and clickable phone/email CTAs
- Built visual trust through partner logos, client testimonials, and project references
🔸 Mobile & Cross-Browser Optimization
- Built a responsive layout for smartphones and tablets
- Ensured compatibility with Chrome, Safari, Firefox, and Edge
- Included sticky navigation, fast-loading galleries, and contact shortcuts for mobile users
✅ Phase 2: SEO Strategy & Implementation
🔸 Keyword Research & Mapping
We targeted high-intent commercial and industrial keywords such as:
- “PPE suppliers in Dubai”
- “Industrial tools UAE”
- “Safety equipment Abu Dhabi”
- “Construction tool distributors Middle East”
- “Buy power tools online UAE”
These were mapped to service and product category pages with supporting H1/H2 structure, meta descriptions, and alt tags.
🔸 On-Page SEO Optimization
- Optimized all meta titles and descriptions for click-through and keyword targeting
- Created content-rich pages for each core product category
- Used internal linking to boost crawlability and site structure
- Added alt attributes to over 100 product images
🔸 Technical SEO Enhancements
- Submitted XML sitemap and robots.txt
- Fixed crawl errors via Google Search Console
- Implemented Schema.org markup for Organization, Breadcrumbs, and Products
- Set canonical URLs and improved site hierarchy for better indexation
🔸 Site Speed & Core Web Vitals
- Reduced page load time by 53% through image compression and script minification
- Achieved 90+ PageSpeed scores on desktop and mobile
- Improved FCP (First Contentful Paint) and LCP (Largest Contentful Paint) metrics
🔹 Results Achieved (First 90 Days)
- 🚀 78% increase in organic traffic from the UAE and GCC
- 📥 2.7x more quote inquiries submitted via the website
- 🔝 First-page Google rankings for keywords like “PPE supplier Dubai” and “industrial tools UAE”
- 📱 60% increase in mobile engagement and lead conversions
- 💬 Lower bounce rate by 38% due to structured content and fast UX
🔹 Tools & Platforms Used
- WordPress (Custom Theme)
- Google Search Console & Analytics (GA4)
- SEMrush & Ahrefs (Keyword + Audit Tools)
- Elementor (Visual Page Builder)
- WP Rocket + Imagify (Performance Optimization)
- WhatsApp Business API
🔹 Why This Project Matters
This project showcases how KORDRY helps traditional B2B companies in the industrial sector establish a professional, SEO-optimized digital presence. With a strong content structure, technical integrity, and performance-focused development, PowerForce is now positioned to dominate local search results, build trust online, and grow their customer base digitally.
🔗 Live Project
📣 Ready to Build a High-Performance B2B Website?
At KORDRY, we don’t just build beautiful websites — we craft SEO-driven digital tools that grow your business. Whether you’re in manufacturing, distribution, or heavy industry, we know how to get your brand noticed.
👉 Contact Us Today
Let’s turn your website into your best-performing sales channel.
