Ditital Marketing

Client: Transport in Riyadh
Industry: Transportation / Car Booking Services
Location: Riyadh, Saudi Arabia
Service Provided: Google Ads (Search & Display Campaigns), Landing Page Optimization
Agency: KORDRY – Digital Marketing & Performance Advertising
Client Website: https://transportinriyadh.com

🔹 About the Client

Transport in Riyadh is a car rental and chauffeur service provider operating in Riyadh, Saudi Arabia. Their goal is to offer reliable, affordable, and easy-to-book transportation solutions for both locals and international visitors. Despite having great services and competitive pricing, the client struggled with low online visibility and inconsistent lead flow from their website.

They approached KORDRY for a targeted PPC campaign to drive high-converting traffic, increase local search visibility, and maximize bookings in a highly competitive transportation market.

🔹 Campaign Objectives

Our strategy was designed around key performance goals:

  • 📈 Generate high-quality, location-specific leads
  • 💰 Improve ROI through optimized ad spend
  • 🚗 Increase bookings for airport transfers, business transport & daily rentals
  • 🗺️ Target travelers and residents in specific zones across Riyadh
  • 💬 Drive more WhatsApp and call inquiries for faster conversion

🔹 Our PPC Strategy & Execution

After an initial audit and competitor analysis, KORDRY developed and launched a fully customized Google Ads PPC strategy, focused on:

✅ Audience Targeting

  • Focused on location targeting (within Riyadh)
  • Language targeting in both English and Arabic
  • Device-level bidding to prioritize mobile users (highest converters)

✅ Keyword Strategy

  • Researched high-intent keywords such as:
    • “chauffeur service Riyadh”
    • “book car Riyadh airport”
    • “rent a car with driver Riyadh”
  • Included negative keywords to eliminate irrelevant clicks and save budget

✅ Landing Page Optimization

  • Recommended improvements to existing landing pages:
    • Clearer CTAs (e.g., WhatsApp Now, Call to Book)
    • Trust elements like Google reviews and testimonials
    • Fast-loading, mobile-first design to reduce bounce rate

✅ Conversion Tracking Setup

  • Implemented Google Tag Manager
  • Tracked calls, WhatsApp clicks, and form submissions
  • Integrated Google Analytics & conversion reporting dashboards

✅ A/B Ad Testing

  • Tested multiple ad copy formats (Arabic + English)
  • Adjusted CTAs, headlines, and callouts for engagement
  • Paused underperforming ads and scaled top performers

🔹 Results Achieved

Within just the first 30 days, the campaign delivered:

  • 📞 43% increase in lead conversions via WhatsApp and calls
  • 💰 35% lower CPC (Cost Per Click) than industry average
  • 🚗 More than 900 highly qualified clicks from search users in Riyadh
  • 📊 CTR (Click Through Rate) improved by over 4.8%
  • 📍 Increased visibility for branded and non-branded search terms

The client also received several direct bookings for their VIP chauffeur packages — proving that the campaign didn’t just drive traffic, it converted.

🔹 Tools & Platforms Used

  • Google Ads
  • Google Tag Manager
  • Google Analytics
  • UTM Tracking for WhatsApp & Call CTAs
  • A/B Testing Software
  • Google Keyword Planner & SEMrush

🔹 Why This Project Stands Out

In a market where car rental ads are crowded and expensive, KORDRY was able to break through with data-driven targeting, creative copywriting, and local market insight. By aligning the PPC campaign with both user intent and real-time booking actions, we helped Transport in Riyadh maximize their ad spend and grow their business profitably.

🔗 Live Project

👉 Visit Transport in Riyadh Website

📣 Want High-Converting PPC for Your Business?

Whether you’re a local service provider or an eCommerce brand, KORDRY can help you run performance-driven PPC campaigns that actually convert — not just spend your budget.

👉 Contact Us Today
Let’s grow your business, one click at a time.

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