📈 SEO Strategy & Optimization for Russells International – Ajwaa Khaleej Group
Client: Russells International (Ajwaa Khaleej)
Industry: Hospitality, Luxury Recruitment, International Staffing
Location: Middle East, UK, and Global
Service Provided: Complete SEO Audit, On-Page Optimization, Keyword Strategy, Technical SEO, Content SEO
Agency: KORDRY – SEO & Performance Marketing Experts
Client Page: ajwaakhaleej.com/Russellsinternational
🔹 About the Client
Russells International, a brand under the umbrella of Ajwaa Khaleej Group, specializes in elite hospitality recruitment and international staffing for luxury establishments across the Middle East, UK, and Europe. With decades of legacy in high-end hospitality services, they sought to improve their online visibility, search performance, and authority in a highly niche market.
Despite offering elite recruitment and placement services, their digital presence was limited to a static page with minimal optimization — making it hard for potential clients and candidates to find them via organic search.
That’s where KORDRY stepped in to provide a full-stack SEO solution tailored to their brand, business goals, and international audience.
🔹 Project Objectives
- 🔍 Improve search engine visibility for hospitality recruitment-related terms
- 🌐 Target international keywords relevant to both the Middle East and UK markets
- 🛠 Fix technical SEO issues that were blocking indexation and crawlability
- ✍️ Enhance content clarity and keyword density for high-value services
- 📈 Increase traffic and lead flow through organic channels
🔹 Our SEO Strategy
To deliver results, we broke the project into three key phases:
✅ Phase 1: SEO Audit & Planning
We began with a comprehensive SEO audit of the landing page and parent site (Ajwaakhaleej.com). Our analysis uncovered several critical issues:
- Missing meta titles and descriptions
- Duplicate H1/H2 tags
- Poor keyword targeting
- Lack of image alt attributes
- Slow mobile load speed
- No structured data/schema implementation
- Weak internal linking from related pages
From this, we created a prioritized action plan and keyword strategy aligned with their business services.
✅ Phase 2: On-Page & Technical SEO
🔸 Keyword Targeting
We conducted in-depth research to identify high-potential keywords like:
- “Luxury hospitality recruitment agency”
- “Gulf hotel staffing solutions”
- “High-end hospitality jobs Middle East”
- “Recruitment for 5-star hotels UK”
- “International chefs and butlers placement”
These keywords were mapped to page content, headings, meta tags, and structured data.
🔸 Meta Optimization
- Wrote compelling, keyword-rich meta titles & descriptions
- Aligned H1 and subheadings to search intent
- Improved content layout for readability and mobile-first indexing
🔸 Image Optimization
- Compressed and renamed images with keyword-focused alt text
- Reduced page load time by 42%
- Implemented lazy loading for media
🔸 Technical Enhancements
- Submitted XML sitemap to Google Search Console
- Created structured breadcrumb navigation
- Added Schema.org markup for “Organization” and “Service”
- Fixed canonical issues and ensured HTTPS redirection
- Monitored Core Web Vitals improvements
✅ Phase 3: Content Strategy & Internal Linking
Since the site had minimal supporting content, we:
- Crafted additional content sections highlighting expertise in chef placements, private staff recruitment, and 7-star service standards
- Added trust elements such as client logos, experience years, and global presence stats
- Linked to related pages under the Ajwaakhaleej domain to distribute SEO authority
🔹 Results Delivered (First 60 Days)
- 🚀 Indexed on Google within 48 hours of submission
- 📈 Ranked in Top 10 for “hospitality recruitment agency Saudi Arabia” and “hotel staffing UK”
- 🌐 65% increase in organic impressions
- 📞 2.3x more form inquiries and contact clicks from organic search
- 🗺️ Attracted international traffic from UAE, UK, India, and the Philippines
- 📊 Lowered bounce rate by 39% due to improved user experience and content depth
🔹 Tools Used
- Google Search Console & Analytics (GA4)
- SEMrush & Ubersuggest (Keyword Research & Tracking)
- Screaming Frog (Technical SEO Audit)
- PageSpeed Insights & GTmetrix (Performance Testing)
- Yoast SEO (Content Optimization)
🔹 Why This Project Stands Out
The Russells International project demonstrates KORDRY’s ability to turn a static landing page into a high-performing organic acquisition channel. By using a combination of technical SEO, content clarity, and structured keyword placement, we successfully helped a luxury recruitment firm gain visibility and leads from global markets — without paid ads.
🔗 Live Project
📣 Want Similar SEO Results for Your Business?
Whether you’re a B2B service provider, hospitality brand, or recruitment firm, KORDRY can help you rank higher, get found faster, and convert better — with smart SEO strategies tailored to your niche.
👉 Contact Us Today
Let’s transform your website into a lead-generating machine.
