🚚 PPC & SEO Strategy for SmoverUAE – Premium Moving & Relocation Services in the UAE
Client: SmoverUAE
Industry: Moving & Packing Services, Relocation, Logistics
Location: Dubai, Abu Dhabi, Sharjah – United Arab Emirates
Services Provided: PPC (Google Ads), Technical SEO, On-Page Optimization, Local SEO
Agency: KORDRY – Google Ads & SEO Specialists for Local Businesses
Client Website: https://smoveruae.com
🔹 About the Client
SmoverUAE is a trusted name in professional relocation services across the UAE, offering a wide range of moving solutions including residential moves, office relocations, furniture assembly, and international shifting. Despite offering top-notch moving solutions, their online presence lacked visibility, and their existing advertising strategy was not generating enough leads.
They partnered with KORDRY to create a scalable and cost-efficient digital growth strategy — combining PPC for quick lead acquisition and SEO for long-term organic visibility.
🔹 Project Goals
- 📈 Generate qualified leads through high-converting PPC campaigns
- 🔍 Improve organic rankings for service-based keywords in Dubai, Abu Dhabi & Sharjah
- 🛠 Fix on-site SEO issues and technical errors blocking indexability
- 📊 Increase form submissions, call inquiries, and WhatsApp leads
- 🗺️ Optimize the site for local searches using location-based keywords and schema markup
🔹 Our Strategic Approach
To meet SmoverUAE’s goals, we implemented a two-track strategy:
- Immediate lead generation through Google Ads (PPC)
- Long-term growth through technical and content-based SEO
✅ Phase 1: Google Ads Campaign (PPC)
🔸 Campaign Setup & Targeting
- Created search ad campaigns focused on high-intent keywords like:
- “Movers in Dubai”
- “Home relocation Abu Dhabi”
- “Villa movers Sharjah”
- “Office movers near me”
- Used ad extensions for sitelinks, callouts, and structured snippets
- Implemented location targeting and device-specific bid adjustments
- Tracked leads through form submissions, phone calls, and WhatsApp clicks
🔸 Ad Copy & Landing Page Sync
- Wrote compelling, action-focused ad copy
- Aligned landing pages with keywords for better Quality Score
- Added trust elements: testimonials, Google reviews, service badges
- Used urgency-driven CTAs like: “Book Now”, “Get a Free Quote Today”, “24/7 Movers Available”
🔸 Optimization & ROI Tracking
- Performed weekly A/B testing on ad variations
- Reduced Cost-Per-Click (CPC) by 34%
- Increased Conversion Rate (CVR) from 6.3% to 11.7% over 8 weeks
✅ Phase 2: SEO Strategy & Execution
🔸 SEO Audit & Technical Fixes
- Resolved broken links, image optimization, and duplicate metadata
- Fixed indexation issues through Google Search Console
- Improved site loading speed, achieving a 90+ PageSpeed score
🔸 Keyword Mapping & Content Optimization
- Researched local and transactional keywords like:
- “Best movers in UAE”
- “Affordable moving services Dubai”
- “Relocation companies in Sharjah”
- Optimized page titles, meta descriptions, header tags, and internal links
- Created new SEO content sections: FAQs, service city pages, blogs like “How to Prepare for a Move in Dubai” and “Cost of Moving Apartments in the UAE”
🔸 Local SEO Enhancements
- Embedded Google Maps & local schema markup for service areas
- Optimized GMB listing with categories, photos, and service descriptions
- Built citations on UAE-specific directories (YallaBanana, Yellow Pages, etc.)
🔹 Results Delivered (First 90 Days)
- 🚀 147% increase in qualified leads from PPC campaigns
- 💰 Reduced CPC by 34%, improving overall ad budget efficiency
- 🔝 Ranked in Top 5 Google positions for keywords like “movers in Dubai” and “office movers Sharjah”
- 📞 Over 500+ inquiries via WhatsApp, forms, and direct calls
- 🌐 Organic traffic improved by 89% compared to the previous quarter
- 📲 Mobile lead conversions increased by 68%, due to mobile-first improvements
🔹 Tools & Platforms Used
- Google Ads & Google Analytics (GA4)
- Google Search Console
- SEMrush & Ahrefs (SEO Research & Audit)
- RankMath SEO Plugin
- WhatsApp API Integration
- Elementor (Landing Page Customization)
- Call & Conversion Tracking Scripts
🔹 Why This Project Matters
The SmoverUAE case highlights how a combined PPC + SEO approach can deliver both instant and sustained growth for local service businesses. Through careful audience targeting, ad performance optimization, and search engine visibility enhancements, KORDRY helped this mover brand become a top choice in UAE relocation services — in just three months.
🔗 Live Project
📣 Want High-Quality Leads & Top Rankings Like SmoverUAE?
At KORDRY, we blend performance marketing with technical SEO to help service-based businesses get found — and get results. Whether you’re in logistics, real estate, or any local service industry, we can help you scale fast.
👉 Contact Us Today
Let’s build traffic that converts — and campaigns that dominate.
