Ditital Marketing

🚿 E-commerce Marketing & Branding for Snap Plumbing UK – Modernizing Plumbing Product Sales Online

Client: Snap Plumbing UK
Industry: Plumbing Products & Home Improvement
Location: United Kingdom
Services Provided:

  • E-commerce Marketing (SEO, Email, Ads Strategy)
  • Graphic Designing (Product Mockups, Banners, Branding Collateral)
    Agency: KORDRY – Performance Marketing & Creative Design Studio
    Client Website: https://www.snapplumbing.uk/

🔹 About the Client

Snap Plumbing is a UK-based online store offering high-quality plumbing parts, accessories, fittings, and bathroom supplies to both retail customers and trade professionals. With a growing catalog of products and a goal to streamline plumbing purchases online, Snap Plumbing approached KORDRY to strengthen their digital presence, boost product visibility, and refresh their brand visuals across channels.

🔹 Project Goals

  • 🎯 Increase visibility of plumbing and home improvement products online
  • 🛍️ Drive qualified traffic to specific product pages and category collections
  • 🖼️ Design clean, conversion-focused graphics for online promotions and product pages
  • 📈 Develop a scalable e-commerce marketing strategy for growth
  • 💳 Enhance user confidence and brand credibility through strong design identity

🔹 Our End-to-End Strategy

The KORDRY team worked in two major areas: crafting a targeted e-commerce marketing strategy and developing branded graphic assets that elevated the customer experience on-site and across campaigns.

✅ E-commerce Marketing Strategy

🔸 Product SEO & On-Page Optimization

  • Conducted keyword research focused on plumbing hardware, installation tools, and DIY accessories
  • Optimized key product listings with enhanced titles, meta tags, and schema markup
  • Improved product descriptions and added searchable attributes for better filter functionality

🔸 Email Marketing Campaigns

  • Set up Mailchimp flows for abandoned carts, welcome sequences, and seasonal campaigns
  • Designed professional email templates using Snap Plumbing’s branding
  • Ran targeted promotional blasts for new arrivals and clearance events

🔸 Paid Marketing Strategy

  • Advised on Google Shopping Campaigns setup
  • Helped structure dynamic remarketing through Facebook Pixel & Google Tag Manager
  • Designed ad creatives optimized for both mobile and desktop conversions

🔸 Analytics & Performance Reporting

  • Installed GA4 and set up key e-commerce goals (Add to Cart, Checkout, Purchase)
  • Provided monthly performance reports with campaign insights and growth recommendations

✅ Graphic Design & Visual Branding

🧰 Product Graphics & Mockups

  • Created clean and consistent product mockups to replace vendor-supplied images
  • Applied subtle drop shadows, background adjustments, and sizing templates
  • Standardized image ratios across the site for faster browsing and better aesthetics

📢 Website Banners & Hero Sections

  • Designed homepage sliders for seasonal sales, new arrivals, and bestsellers
  • Produced visuals for category pages (e.g., “Bathroom Essentials,” “Pipe Fittings,” “Tools & Accessories”)
  • Created icon sets to represent delivery guarantees, customer service, and certifications

📱 Social Media & Promo Materials

  • Delivered ready-to-post Instagram and Facebook content in the form of reels, carousel graphics, and static promo ads
  • Built branding assets for “How-To” content and customer education visuals
  • Designed packaging concept artwork to support their future branding upgrades

🔹 Results Achieved (First 3 Months)

  • 🚀 62% increase in product page traffic from organic search
  • 💡 Email campaign open rates averaged 36.2%, CTR 8.9%
  • 🛒 48% lift in repeat customers through remarketing & email sequences
  • 📷 Branded visuals resulted in a 31% higher average session duration
  • 📈 Weekly ad ROAS reached 4.2x by week 8 through optimized targeting & design assets

🔹 Tools & Platforms Used

  • Shopify (E-commerce Platform)
  • Mailchimp (Email Automation)
  • Google Analytics GA4 & Google Search Console
  • Canva Pro, Adobe Illustrator, Figma (Design & UI/UX Assets)
  • Meta Business Suite & Google Ads Manager
  • Klaviyo (Advanced Email Strategy Setup)

🔹 Why This Project Stands Out

With a category as functional as plumbing, Snap Plumbing needed a balance between technical clarity and brand personality. KORDRY delivered both. Our work not only drove higher traffic and conversions but also enhanced the brand’s identity — making plumbing products visually appealing, accessible, and easy to shop.

🔗 Live Project

👉 Visit Snap Plumbing UK Website

📣 Looking to Elevate Your E-commerce Brand?

Whether you’re in home improvement, tools, or consumer goods, KORDRY delivers the marketing strategy and visuals that bring customers to your store — and keep them coming back.

👉 Contact Us Today
Let’s build your next e-commerce success story — beautifully and profitably.

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